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Klipdrift: Global Moguls
Klipdrift & Cola is furthering their support of music in SA by signing up as the presenting sponsor of Global Moguls in South Africa. In short Global Moguls...
Budweiser: Band of Buds
Playing the old affinity card, Budweiser has lunched the Band of Buds competition. Promising “Fame. Fortune. Infamy. Vegas.” the campaign revolves...
Grolsch: Averting a warm beer crisis.
Clever little service offered by Grolsch in Holland for the current FIFA 2010 World Cup. Dutch beer fans can avoid untold emotional trauma should their fridge fail...
Heineken’s World Cup promotion.
With all the international controversy around the Vuvuzela, Heineken has produced this clever little spot about the ‘birth’ of the Makarapa promote...
SABMillers’ World Cup Play
This article from just-drinks.com outlines SABMillers planned R170m world cup play. SABMiller has upped beer production and set aside ZAR170m (US$22.4m) to take...
Budweiser: World cup of promotions
PREDICT AND WIN Anheuser-Busch InBev have finally revealed how they plan to leverage all their big 2010 FIFA World Cup sponsorship dollars. The promotional campaign...
Carlsberg: World Cup campaign
User generated (UGC) campaign that allows the public to play the role of team manager for England’s 2010 World Cup Soccer bid. Carlsberg is calling on visitors...
Grolsch launches home drinking pack promotion
UK - Grolsch has launched a promotion that offers consumers the necessary tools to enhance the ‘at home’ drinking experience. The Perfect Grolsch Home...
Heineken Poetry?
This clever little activation was carried out by Heineken Italy to create a stir around their sponsorship of European football. 1000 AC Milan fans where persuaded...
Robot Bar tending.
The delightfully British Mr Asahi robot bartender has been installed at Selfridges in the UK. According to Engadget, Mr Asahi took 200 hours to build and a full...