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Budweiser: World cup reality show
Not content with just spending millions sponsoring the 2010 FIFA World Cup, Anheuser-Busch has unveiled their latest, made-for-web world cup campaign. Airing from...
SABMillers’ World Cup Play
This article from just-drinks.com outlines SABMillers planned R170m world cup play. SABMiller has upped beer production and set aside ZAR170m (US$22.4m) to take...
Budweiser: World cup of promotions
PREDICT AND WIN Anheuser-Busch InBev have finally revealed how they plan to leverage all their big 2010 FIFA World Cup sponsorship dollars. The promotional campaign...
Design Indaba 2010 Roundup
We eagerly attended the annual inspiration fest – The Design Indaba Conference & Expo. As always the speaker lineup was impressive, the turnout of talented...
2009 SAB Intervarsity Brewing competition
The event that aims to stimulate an interest in brewing amongst university students throughout South Africa. Additional support for the contest comes from the Institute...