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The Patrón Social Club
A slick loyalty program from Patrón to feed interested consumers brand content. The Patrón Social Club is a branded portal that brings together content from around...
Rolling Stone Beer
A small but interesting move by Rolling Stone magazine to launch a limited edition beer. The campaign, conceved by BBDO Milan, makes use of the magazines Rock ‘n...
Sustainability Seal for SA wine industry
Just drinks brings us news of this interesting step forward for the local wine industry: The South African Wine and Spirit Board has launched a “sustainability...
Design Indaba 2010 Roundup
We eagerly attended the annual inspiration fest – The Design Indaba Conference & Expo. As always the speaker lineup was impressive, the turnout of talented...
Beck’s Music Inspired Art Campaign
Beck’s is pushing an interactive branding campaign – they say they are “brewers of a pure, crisp and fresh pilsner taste” but the rest will...
Smartphone's tackle beer
On a recent trip the Europe and the US we spend some time playing with an Augmented Reality app from Stella Artois. Mashing the iPhones’ GPS capabilities with...
For beer lovers (almost) everywhere
Now you need never be caught hot and thirsty without a clear idea of where to get a nice cold one. http://beermapping.com shows you exactly where to find a beer...
The rise of small domestic distillers and microbrewers
Something we’ve noticed happening in Cape Town for a while now is the gaining traction of the locally brewed/produced trend. Jack Black Beer seems to be taking...
Online beer & wine tastings
Spanning a whole raft of social networking sites, TasteLive allows internet users all over to connect directly with wine makers and brew masters in live online tastings. Producers...
Oenophile interactive – message on a bottle.
Another web-wine interactive experience. This time a concept from Dutch start up 94wines which involves a line of colour coded and numbered wines that you can customise...