Recreating the cinematic experience right down to limiting the number of people able to watch the video at any one time (until it landed up on youtube of course) we think this is the sort of project that opens the brand up to new audiences with an entirely  ’built for web’ experience. Being interesting and well thought through means that visitors are more likely to slow down and spend time with the content (and Absolut) rather than flying by in a multi-tasking, multi-browser blur. Quite a contrast from many other spirits brands which merely extend their offline campaigns and sales tactics into the online space. The result is that internet users barely notice or slow down to take in the experience. So while you may have plenty of visitors to your site, the question to ask is how engaged are those consumers? How much branding effect has your web experience had?

Here is a short rundown of the campaign:

Watch the trailer here:

I’m Here Trailer from We Love You So on Vimeo.

Or got to the site and watch the short for yourself – I’m Here

Dos Equis, the Mexican beer brand renowned for it’s marketing campaign featuring ‘The most Interesting Man in the world’ has commissioned  street artist Kaws to produce a limited edition bottle design. The New York artist is know for his vinyl toys and artwork that features a prominent ‘X eyes’ of his characters – a trademark he’s carried through to the design of the Lager and Amber.

Cerveza Dos Equis, the brewer, also commissioned this behind the scenes video of the project:

Will it work? Well, celebrity artist collaborations are well worn trick marketers use to add a bit of life to a product and open it up to new markets. This time we think it’s going to come down to how many people know (or care) about Kaws…

A fun campaign with a Jamaican flavour and the payoff line “Hooray Beer!”

We couldn’t agree more.

Think an iPad driven ‘Kegbot’ is a bridge too far?

Not if you’re a beer writing, code swilling programmer…

See it in action here:

Source: Coolhunting.com

Watch the spot here:

BrewDog’s blog explains the name:

The name derives from the famous work of philosopher Francis Fukuyama, this is to beer what democracy is to history. Fukuyama defined history as the evolution of the political system and traced this through the ages until we got the Western Democratic paradigm. For Fukuyama this was the end point of man’s political evolution and consequently the end of history. The beer is the last high abv beer we are going to brew, the end point of our research into how far the can push the boundaries of extreme brewing, the end of beer.

The End of History began life as a blond Belgian ale which was then repeatedly freeze distilled, infused with nettles from the Scottish Highlands and Fresh juniper berries before being bottled in the unique packaging.

Odd indeed, but sure to get the artisan brewer noticed.

“Went to the gallery where they were having a little exhibition of the glittery Shoes, and had to do interviews and pics for the German newspaper and then we had to go back to the hotel and be picked up by the “2,000” people – it’s a club of twenty guys who got together and they’re going to buy 2,000 bottles of Dom Pérignon which they will put in a sealed room until the year 2,000 and then open it up and drink it and so the running joke is who will be around and who won’t…” – Andy Warhol’s diary, March 8th, 1981.

We love the campaign’s healthy touch of colour.

Check out the video here:

Source: NOTCOT

Here is how it works:

Teams of creatives find unsigned bands to collaborate with, or an unsigned band finds a team of creatives to work with. Together they work through a series of music and media industry related tasks, starting with a rough-cut video and single track, moving to photography, design and finishing with a full-length music video.

A team/band collaboration gets their own profile page on the Global Moguls platform, where they upload their work. The team then recruits fans through viral marketing and social media such as facebook, twitter, myspace and Youtube. Fans have to vote, rate and comment on the tasks as they are completed during the contest. The first critical task is to get the 500 “YES” votes required from the fans to progress past task 1.

All in all an interesting take on the social seed capital trend that we’ve seen take hold with sites like kickstarter which helps new ventures raise funding and support from the community to launch. Lets see if any bands emerge from this project with enough momentum to sustain a career in music.

Source: 10 and 5

Crews consist of 4 guys and compete by creating an active profile, completing Photo Challenges and canvassing votes all to earn points on the website. The top crews then go through to a “Casting Call Party” where their “camaraderie, style and game” will be voted on by a panel.

The winning crews from these events will go through to Vegas to participate in a four-day, reality TV type competition to decide the overall winner.

A big promotion and an bold move for a beer brand, we’re interested to see if the campaign is able to draw the volume and quality of user generated content that’ll actually build the brand online. What Budweiser has been clever about is breaking down the competition into simple manageable tasks which each produce content but also broadcast the campaign through each participants social graph. The viral mechanic is baked in- clever thinking linking, if it’s not overdone.

The official line sprouts this expected pitch:

“The campaign is driven by the desire for the uncommon user experience, the urge to be exceptional, and the attitude of feeling Tequila Is in fact Liberty. The spots offer an epic monologue creating experiential filmic dispatches that immediately pique interest, heighten the senses and arouse any manner of passions, both intellectual and emotional”.

There you have it. Rolling out across TV, digital (Facebook and Twitter campaigns as well as YouTube), print, viral and with strong promotional support. A nice touch is support for bartenders through an online bartenders community. The brand is a demonstration of mixing celebrity endorsement with marketing megabucks. We’re interested to see if it sticks.

The tequila itself is hand crafted at the Tequilera Newton distillery in Jalisco, Mexico using 100% Blue Weber Agave and is triple distilled for an ultra-smooth finish.Packaged in a distinctive multi-faceted bottle, the name 901 refers to both the area code for Timberlake’s hometown of Memphis as well as the “magic” moment when the night’s activities begin.

watch the spots below: