New Guiness interactive campaign

in Brand Campaigns Digital Promotions & Activations by brewerspost — December 23, 2009 at 2:49 pm | 0 comments

Here’s an interesting blend of fantasy and reality, online and offline:

http://adage.com/globalnews/article?article_id=141145

It’s the new digital campaign from Guinness conceptualized by AMV BBDO in London. In partnership with Google Earth they provide the tools for their fans to create a fantasy Guinness planet. Users pick their piece of mother earth and craft it to suit them, with the resulting space looking as real as the real world on Google Earth. The more diverse the landscape, the more water droplets Guinness will embed. And the more water droplets you gather the more likely you are to win. It’s not all an intangible flight of fancy though – while the action may take place in the online world, you do win real beer. And I guess real beer (with a nod to Windhoek) is really what it’s all about!