Fast bourbon

in Brand Promotions & Activations Seen in store by brewerspost — January 18, 2010 at 5:44 pm | 0 comments

Burger King Tokyo is planning on serving bourbon highballs’ as part of it’s value meal menu.

Selling American made Four Roses Bourbon in conjunction with their Bourbon Burger, Burger King is selling the Highballs at a cost of ¥350. This is a fraction of the cost of what you’d pay in the expensive bar scene, and creates a strong American association.

With Heineken also available at Burger King, it seems like the chain is tying themselves quite nicely to the Tokyo nightlife.

Source: CNN GO <http://www.cnngo.com/tokyo/drink/burger-king-your-new-watering-hole-711074>

Tags: food retail trend whiskey