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Heineken’s World Cup promotion.
With all the international controversy around the Vuvuzela, Heineken has produced this clever little spot about the ‘birth’ of the Makarapa promote...
SABMillers’ World Cup Play
This article from just-drinks.com outlines SABMillers planned R170m world cup play. SABMiller has upped beer production and set aside ZAR170m (US$22.4m) to take...
Budweiser: World cup of promotions
PREDICT AND WIN Anheuser-Busch InBev have finally revealed how they plan to leverage all their big 2010 FIFA World Cup sponsorship dollars. The promotional campaign...