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Grolsch: Averting a warm beer crisis.
Clever little service offered by Grolsch in Holland for the current FIFA 2010 World Cup. Dutch beer fans can avoid untold emotional trauma should their fridge fail...
SABMillers’ World Cup Play
This article from just-drinks.com outlines SABMillers planned R170m world cup play. SABMiller has upped beer production and set aside ZAR170m (US$22.4m) to take...
Budweiser: World cup of promotions
PREDICT AND WIN Anheuser-Busch InBev have finally revealed how they plan to leverage all their big 2010 FIFA World Cup sponsorship dollars. The promotional campaign...
Grolsch launches home drinking pack promotion
UK - Grolsch has launched a promotion that offers consumers the necessary tools to enhance the ‘at home’ drinking experience. The Perfect Grolsch Home...
Heineken Poetry?
This clever little activation was carried out by Heineken Italy to create a stir around their sponsorship of European football. 1000 AC Milan fans where persuaded...
Robot Bar tending.
The delightfully British Mr Asahi robot bartender has been installed at Selfridges in the UK. According to Engadget, Mr Asahi took 200 hours to build and a full...
The year of the Tiger.
Tiger beer campaign and activation around the Chinese new year and this being the year of the Tiger. So far the Tiger Beer team has been getting involved in Chinese...
Andes Teletransporter
Andes Beer in Argentina has just come up with a novel ambient campaign to give guys a leg up in the battle of the sexes. A sound booth installed in bars for guys...
Grolsch Green Light District
SAB Has launched a big activation using trendy bars in the region. The work has done by Ogilvy, in collaboration with graffiti artist Mak1. http://www.grolschgld.co.za
Nike Livestrong Chalkbot
As part of Lance Armstrong’s return to the Tour de France and his Livestrong foundation to raise cancer awareness, Nike commissioned the Livestrong Chalkbot....