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Red Stripe says relax.
This campaign for Jamaican lager Red Stripe reworks an old Frankie goes to Hollywood classic ‘Relax’. Staring Red Stripe’s ‘Ambassador’...
Rolling Stone Beer
A small but interesting move by Rolling Stone magazine to launch a limited edition beer. The campaign, conceved by BBDO Milan, makes use of the magazines Rock ‘n...
Heineken ‘See the Light’
Heineken USA has just launched a new ad campaign to push of their light variant this summer. With the tagline ‘See the Light’ the campaign focuses on...
Cautious launch for Carlton Draught
A new campaign for Carlton Draught titled Any Excuse has cautiously been launched online to test responses ahead of going into mainstream media. The campaign was...
Heineken Poetry?
This clever little activation was carried out by Heineken Italy to create a stir around their sponsorship of European football. 1000 AC Milan fans where persuaded...
The year of the Tiger.
Tiger beer campaign and activation around the Chinese new year and this being the year of the Tiger. So far the Tiger Beer team has been getting involved in Chinese...
Steinlager Advertising
“Brewed by brewers. Not chemistered by chemists. “ Small New Zealand based brewer Independent Breweries has launched an interesting billboard campaign to push...
Major sporting events don't need beer sponsorship. You do!
Tasked with promoting BC-based craft beer, Okanagan Spring, TBWA, Vancouver created an integrated campaign to direct the brewer’s sponsorship dollars directly...