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Red Stripe says relax.
This campaign for Jamaican lager Red Stripe reworks an old Frankie goes to Hollywood classic ‘Relax’. Staring Red Stripe’s ‘Ambassador’...
Rolling Stone Beer
A small but interesting move by Rolling Stone magazine to launch a limited edition beer. The campaign, conceved by BBDO Milan, makes use of the magazines Rock ‘n...
Grolsch: Averting a warm beer crisis.
Clever little service offered by Grolsch in Holland for the current FIFA 2010 World Cup. Dutch beer fans can avoid untold emotional trauma should their fridge fail...
Aging Scotch – Chivas Brothers campaign
PernodRicard’s Chivas Brothers division recently launched a cross-brand campaign around the age statement of its various Scotch Whiskies. Albeit an entirely...
Heineken ‘See the Light’
Heineken USA has just launched a new ad campaign to push of their light variant this summer. With the tagline ‘See the Light’ the campaign focuses on...
Budweiser: World cup of promotions
PREDICT AND WIN Anheuser-Busch InBev have finally revealed how they plan to leverage all their big 2010 FIFA World Cup sponsorship dollars. The promotional campaign...
Beck’s Music Inspired Art Campaign
Beck’s is pushing an interactive branding campaign – they say they are “brewers of a pure, crisp and fresh pilsner taste” but the rest will...
Grolsch Green Light District
SAB Has launched a big activation using trendy bars in the region. The work has done by Ogilvy, in collaboration with graffiti artist Mak1. http://www.grolschgld.co.za
Recyclage De Luxe – Stellar Artois Sustainability campaign
Mother London has created a print campaign to run alongside an on-pack promotion aimed at establishing Stella Artois as an eco-friendly brand, which uses 75% recycled...