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Heineken Poetry?
This clever little activation was carried out by Heineken Italy to create a stir around their sponsorship of European football. 1000 AC Milan fans where persuaded...
YouTube Symphony Orchestra
ONLINE EVENTS: YouTube recently staged an orchestra that was selected purely through online auditions. A channel was set up on the video sharing site that called...
Major sporting events don't need beer sponsorship. You do!
Tasked with promoting BC-based craft beer, Okanagan Spring, TBWA, Vancouver created an integrated campaign to direct the brewer’s sponsorship dollars directly...