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The Patrón Social Club
A slick loyalty program from Patrón to feed interested consumers brand content. The Patrón Social Club is a branded portal that brings together content from around...
Lessons in launching an online wine retailer.
The newest kid on the online wine retailing block is the São Paulo based Smart Buy Wines. This new venture launched with an artful integrated campaign to capture...
Online beer & wine tastings
Spanning a whole raft of social networking sites, TasteLive allows internet users all over to connect directly with wine makers and brew masters in live online tastings. Producers...