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Red Stripe says relax.
This campaign for Jamaican lager Red Stripe reworks an old Frankie goes to Hollywood classic ‘Relax’. Staring Red Stripe’s ‘Ambassador’...
Budweiser: Band of Buds
Playing the old affinity card, Budweiser has lunched the Band of Buds competition. Promising “Fame. Fortune. Infamy. Vegas.” the campaign revolves...
The Patrón Social Club
A slick loyalty program from Patrón to feed interested consumers brand content. The Patrón Social Club is a branded portal that brings together content from around...
Design Indaba 2010 Roundup
We eagerly attended the annual inspiration fest – The Design Indaba Conference & Expo. As always the speaker lineup was impressive, the turnout of talented...
Heineken Poetry?
This clever little activation was carried out by Heineken Italy to create a stir around their sponsorship of European football. 1000 AC Milan fans where persuaded...
Smartphone's tackle beer
On a recent trip the Europe and the US we spend some time playing with an Augmented Reality app from Stella Artois. Mashing the iPhones’ GPS capabilities with...
Online beer & wine tastings
Spanning a whole raft of social networking sites, TasteLive allows internet users all over to connect directly with wine makers and brew masters in live online tastings. Producers...
Oenophile interactive – message on a bottle.
Another web-wine interactive experience. This time a concept from Dutch start up 94wines which involves a line of colour coded and numbered wines that you can customise...
YouTube Symphony Orchestra
ONLINE EVENTS: YouTube recently staged an orchestra that was selected purely through online auditions. A channel was set up on the video sharing site that called...
Major sporting events don't need beer sponsorship. You do!
Tasked with promoting BC-based craft beer, Okanagan Spring, TBWA, Vancouver created an integrated campaign to direct the brewer’s sponsorship dollars directly...