Archive for: User generated content

Budweiser: Band of Buds

Budweiser: Band of Buds

Playing the old affinity  card, Budweiser has lunched the Band of Buds competition. Promising “Fame. Fortune. Infamy. Vegas.” the campaign revolves...

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Nike Livestrong Chalkbot

Nike Livestrong Chalkbot

As part of Lance Armstrong’s return to the Tour de France and his Livestrong foundation to raise cancer awareness, Nike commissioned the Livestrong Chalkbot....

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YouTube Symphony Orchestra

YouTube Symphony Orchestra

ONLINE EVENTS: YouTube recently staged an orchestra that was selected purely through online auditions. A channel was set up on the video sharing site that called...

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Major sporting events don't need beer sponsorship. You do!

Major sporting events don't need beer sponsorship. You do!

Tasked with promoting BC-based craft beer, Okanagan Spring, TBWA, Vancouver created an integrated campaign to direct the brewer’s sponsorship dollars directly...

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